Online tools may be popular among homebuyers and sellers, but the 2008 J.D Power and Associates Home Buyer/Seller Study finds that a quality real estate agent is the key to customer satisfaction with real estate companies.
The study finds that more than two-thirds of buyers (68%) used the internet to help them during the purchase process and 61% of sellers marketed their home on the Web. Still , among both buyers and sellers, the biggest factor affecting customer satisfaction was the agent's ability to serve the client
Prudential ranked highest among home sellers, with a score of 793 out of 1000.
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